Search engine marketing includes paid advertisements that appear in the top four positions on Google’s search engine results pages for focused keywords.
Search engine marketing strategy focuses on quick returns on your investment in terms of conversions and visibility. However, both methods have equal importance in any online marketing strategy.
With search engine marketing, you can increase your conversion rate. A well-designed and conversion focused landing page with crisp and meaningful information for the visitor is the key to high conversion rate.
We have a dedicated team of SEM offers that the best search engine marketing services in Massachusetts. We have a bunch of KEYS to unlock your path to lead generation.
We take a customized search engine marketing approach to increase lead conversions. There are several activities involved in SEM that includes directing the traffic on your landing page, enticing visitors with meaningful content, A/B split site testing, and utilizing different platforms like paid search, display, and social media.
We deliver high performance results that gives you a competitive edge in terms of lead generation, brand awareness and maintaining your spot at the top of paid ad searches.
Enhance Your Lead
One of our well-known clients is in the cosmetics industry and is a startup in MA. Though the brand was out in the market with a strong product feature, it lacked the recognition our client desired. They were investing in other marketing channels, but ROI was still eluding them.
As it's a B2C business, the challenge here was to select an approach that will allow the client to generate quick leads and ROI.
After a thorough research on all marketing aspects, we decided to run a search engine marketing campaign for our client. This campaign would help to achieve both goals regarding quick leads and return on their investment. We made it possible by designing attractive ad copy, conversion-focused landing pages, doing remarketing and display ads. We achieved ROI by increasing their CTR and reducing their cost per click for online ads in the highly competitive cosmetics marketplace.