Inbound Marketing for Healthcare
Healthcare industry is intricate and complicated. Successful individual practitioners, hospitals, pharmaceutical companies, and medical device manufacturers, though all are part of one ecosystem, they all have their own online presence. Some on a local level and some on a global scale. Even the target audience for each varies. However, there is one common thread – the way they are researched online before a decision is made.
“ The healthcare industry is facing a high amount of stress when it comes to business generation. Healthcare inbound marketing automates your lead generation and makes patient engagement more simplified and stress-free.”
Over 60% of the decision cycle now happens online before your ideal client contacts you or your sales team. Here’s when healthcare inbound marketing comes to the rescue, irrespective of the type of healthcare segment you belong to. It’s about building trust by attracting, educating and engaging your ideal patients or clients with your brand.
and Customer Retention
Customized Mobile Application Development
Our healthcare marketing strategy is based on the four main tenets of Inbound Marketing
We start with creating a focused inbound marketing strategy by understanding your ideal patient or client. We create your ideal patient’s persona and develop a comprehensive inbound marketing strategy around it. This also includes honing your brand message to their specific needs, wants desires, and challenges. The purpose of this stage is to encourage your ideal patients to visit your healthcare website.
Key Contributors: SEO, Online Campaigns, Social Media, Content
Our next objective is to identify and understand who your website visitors are and understand the type of information that is they seeking. We optimize your healthcare website to convert website visitors into interested contacts. We build trust by providing valuable content and tools on your healthcare website for which the visitors are willing to share additional information. This helps us to take a personalized approach to nurturing their interest further.
Key Contributors: Website, Content, Call-to-actions, Landing Page
Once we identify interested leads (patients), we nurture them to avail services from you. This is a very crucial stage where the objective is to help the interested patient to take the decision. We keep the interested leads posted with eBooks, articles, and updates suiting their interest. This builds trust and helps them to decide their further course of action.
Key Contributors: Email Marketing, eBooks, Articles, HubSpot CRM
A delighted customer is like a brand ambassador. Our work does not stop ensuring a closure. It is important to ensure that existing customers are kept engaged so that they become valued patrons of the business. Therefore, our strategy includes providing value to existing customers. We ensure patient retentions by personalizing the experience with regular emails and a custom mobile application. An app that will help you and your patient stay connected, upload and see their reports.
Key Contributors: Mobile Application, Email Marketing