The Ultimate Guide to Local SEO for Small Businesses

“Local SEO Services” the name itself informs you what it means. An SEO that is been done to get the customers or clients locally. If your target is a local customer like a local restaurant, retail outlet, lawyer, doctor etc. then you can become a good SEO company with the help of good local SEO services for that location. All just you need to do is the proper planning and a fine execution of your local SEO strategies like a consistent physical address of a city with your business phone number, hours of operations and a local website link where you want your target customers to go for a further detail. There are many leading SEO firms which provide the best local SEO services in Boston so that you can successfully convert them into your future customers.

National vs Local SEO: What’s the Difference?

Both local SEO and national SEO contains and follow the same elements for example, on-page factors, indexing, links, social media etc. the only difference is that local SEO solution comes with some unique elements.

For a local SEO the first and most vital thing is that you need to create and claim is a local profile on Google or any other search engines. The second element which you should take into consideration is citation. A citation is that online place where your company uses their NAP (name, address and phone number) as a consistent format for a local listing. Google has made its algorithms very strict in terms of rankings, as it ensures that your local citation efforts should match your local listing as much as possible.

Google My Business Page/Delete Duplicates:

While creating a Google my business page it is very necessary to eliminate the duplicate page if in case it is there. As many companies for some reason have had duplicate pages which must have made long back. In this situation it is very important to note the primary page and should notify Google to delete others. You can check on https://plus.google.com/  for finding out potential duplicates. This also gives you the results in terms of any multiples come out.

Verify Your Google Plus(My Business) Page:

The very next step is to take into consideration that you have verified your Google my business page. When you login to your business dashboard, next to your business name you can see a checkmark with a verified stamp next to it or else you have to see the available methods to verify your business that Google offers. Many times people go through the verification process either by a phone call to your business or by postcard.

Use Consistent NAP information:

Make sure that you have registered your email address that is attached to your Google my business account. To rank high and win Google trust it is very much necessary to keep everything consistent to your web for example, business name, address, contact number, email etc. because if you have different business name across the web then Google will consider it as a spam or untrustworthy.  For example, “LORE Digital” can’t be name as LORE Digital – A Local SEO company in Boston, as you should use the real name consistently on your storefront. Use 100% accurate business address to avoid having an effect on your ranking.  The local number should be associated with your office number and please make sure that your local number includes your area code.

On-Page Local SEO Optimization:

Local SEO on page optimization is the prior task for any organization. But before starting make sure that you have got indexed your landing page/website page. You can check it with the help of Google webmaster tool right from whether your pages have got indexed, are there any penalties or not, crawl errors. You can also sign up to Bing webmaster tool.

Determine the site structure as whether your business has 1 or multiple locations. If it has one location then you can make your homepage informative for your visitors. In the multiple locations you need to make sure that you are optimizing each landing page. Even if you want to target multiple cities irrespective of your presence, make sure that you are marking down your site structure to lay out ahead of time. You also need to check that you have correctly mentioned your name, address or phone number (NAP) on your landing page or website.

For local search result it is very important for any organization to optimize the Meta description and title tag so that the search engine can generate the proper information. Qualitative and unique content is all what your audience look for and it drives the visitors to take an action. But the content for local SEO should not be stuffed with keywords. In this case you can take the help of some of the best & affordable local SEO company who are professional in it and know very well how to write unique content with a proper density of keywords which can help the customers to understand your services and drive them to do something.

The real reviews for your company product and a service are the best to build up the confidence and increase the visibility for your landing page. Apart from it the website/landing page speed matters, the faster and better page keeps the customers in a queue.

About LORE Digital:
We as a digital marketing company in Boston, believes in giving out the best local SEO services to the prospective customers, as many of them preferred to look for local business when it comes to the products or services. With the increasing competition, it is a must that we provide a best SEO solution to every kind of business. It is our primary goal to offer best local SEO services at affordable local SEO packages by optimizing it in such a way that the website appears at the top of the local search result to boost more qualified leads, sales and revenue. For more information about our affordable Local SEO services or any other digital marketing solutions in Boston, feel free to contact us at 774 420 7077.

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