Video marketing is changing the way businesses execute their marketing strategy. Today video marketing is one of the hottest topics trending among entrepreneurs. As per the study, online videos will get 55% of the total consumed online traffic in 2016. Today, 96% of B2B organizations use online videos in their marketing strategy. Their business ROI got increase through video marketing campaigns.
1. Provide Company Insight through Videos (Branding)
People love to find out about companies back story, latest details, upcoming products, and services.Online video marketing makes it easy for a business;
- To share the brand story
- Engage with the audience
- Provide an opportunity to connect
That is to build long term relationships through real-time storytelling.
People enjoy watching videos. About 65% of consumers watch videos that last longer than 30 minutes. It creates the opportunity to develop a strong brand presence and increase business profit.
2. Video Marketing is Exploding
The marketing demand for online videos is growing in the industry. Video marketing is exploding in the business world. Video marketing can educate consumers & build up an emotional connection. This is something, no traditional form of marketing can do. It is the most powerful feature to deliver a message in a meaningful and real way to its audience.
3. Brand Well with Social Media
Video marketing is not just for websites. It is effective for social media channels too. Today about 95% of the US population surf’s social media sites where 77% of them watch online videos. Video marketing helps every brand to reach their targeted audiences through social media channels.
4. Multi-Channel Video distribution
Until, YouTube was the only video sharing platform available. But today, there are many other social media channels to share videos. For instance; Facebook, LinkedIn, Twitter etc. These platforms connect every brand with their audiences, through online videos!
Today, consumers are on every social media channel. Video marketing strategy can help businesses to target their audiences in more meaningful ways. Best of all, videos are easily and readily shared – increasing the audience even more!
Lore Digital is a digital marketing company that provides services. For example; SEO, paid marketing, social media marketing, and website design. We help every business reach their target audiences and fill their funnels with “relevant leads”. Feel free to contact our experts about how you can fill your sales funnel. And how you can have a cost-effective digital marketing strategy?