As the owner of a small business most of your customers are probably in your town or at least in the towns surrounding you. When searching for local services people always search by location. For example someone in Boston using the internet to find an electrician will always include Boston in the search bar. The result will be a list of electricians in that specific location or the surrounding towns. If you already use local SEO services, you know that when your business category is searched locally, your name appears on the list. However if, as a small business, you believe that local SEO services are not an affordable option, then think again. As a business (we believe no business is small) there are digital marketing companies who will help you with affordable Local SEO services. The result – your business’s name will appear on the list when a local search is done for your business category.
It is also good to know, that when a search is done using a mobile device with the “location” ON (and most people do): Google prefers to show the results that apply for the location of the device anyway. Taking all this into account – when deciding if local SEO services are right for you – it is helpful to consider the additional benefits that local SEO services offer.
1. Increase your Business Visibility:
Even though every small business has local customers, every business, irrespective of size, will benefit from engaging the services of a proper local SEO Company. Using expert local SEO services will ensure that your business receives maximum visibility in the search results, by making sure that your business appears on the first page of those search results.
According to Search Engine Journal:
75% of users never scroll past the first page of search results.
2. Targeted Website Traffic:
As already mentioned, people searching for a local service/product include their location: If the service/product is one that you offer they automatically become are your target audience – Targeted Website Traffic. An skillful provider of affordable search engine optimization service will bring targeted traffic to your website. Once there, targeted traffic becomes strong contenders to become your next customers.
3. Local Lead Generation:
When a search is fine-tuned by adding the location, your chances of being at the top of the search result increases. The fact that your business is listed at the top of the search result, intrinsically increases the searcher’s trust in your service/product. This in itself then, becomes a good source of local lead generation.
4. Local Reputation:
When your business is listed at the top of the search results, your reputation becomes renowned. This is especially so for small businesses. With affordable SEO services, your business will no longer be an unknown. As a business with a physical presence in the local community, a strong presence in local search results will contribute considerably to shaping your local reputation.
5. Quality of Backlinks and Citations:
The quality of backlinks and citations is always important when considering gaining preferences in search result listings. Being referred by local business directories always adds to the value of your business website.
All the benefits of affordable SEO services are linked to each other and when applied, ultimately result in business growth. Besides which, good affordable small business SEO doesn’t mean you have to compromise on the quality of service you receive. Make sure you chose the right local SEO Company close to you.
Lore Digital Marketing, a local SEO company in Boston, specializes in local SEO services for small and not so small businesses. Our expert competitor analysis allows us to grow small businesses into a business that your competitors will aspire to.