Entrepreneurs, when developing a marketing strategy, include two options for promoting the business. Search Engine Optimization (SEO) and Social Media Marketing (SMM). Though they are both part of a digital marketing strategy, they are separate from each other. And here’s where business owners become confused about which one is best for their business. Very often they opt for either local SEO services or hire a social media marketing agency. Sometimes firms may engage a company for the purpose of search engine optimization without verifying the quality of work they will receive in return. Before you approach any social media agency, SEO agency, or make any decisions make sure you know all the facts!
Importance of SEO for your business:
The proper implementation of search engine optimization strategy’s for your website creates an opportunity to rank on the first page of popular search engines like Google, Bing and Yahoo. This approach ultimately increases the number of visitors and page views a website receives.
Importance of Social Media Marketing for your business:
Social media marketing plays a crucial role when using the internet to promote a product. It is cost-effective and the best way to get your brand to go viral. With multiple social media platforms like Facebook, LinkedIn, Twitter, etc. you can reach, very quickly, a huge audience who will in turn help promote your brand.
For simplicity, let’s compare; SEO and SMM, using a rubric of standard parameters which should be considered nevertheless when evaluating a marketing campaign. By the end of this blog, you should have enough background knowledge to make an informed decision.
|Sr. No.||Parameters||Search Engine Optimization||Social Media Marketing|
|1||Concept||The process used to rank on search engines like Google, Bing, etc.||Promote your business through social media platforms like Facebook, LinkedIn, Twitter, etc.|
|2||Time for ROI||The process is slow and can take months to achieve the desired results.||Social media posts appear instantaneously and can go viral quickly – in real time.|
|3||Content Reach||Reaches a smaller audience than Social Media.||Reaches a larger audience than Search Engine Optimization.|
|4||Content types||Informative and researched content is preferred e.g. ‘how to’ topics.||Content that includes emotions and reflects the consumer’s persona are preferred.|
|5||Formats||Detailed text is preferred.||Visuals create more impact than text.|
|6||Audience Intent||More likely to buy, but less likely to share.||Less inclined to buy, but more expected to share.|
|7||Effort||It is a continuous process, the impact of SEO builds and becomes more organic with time. Fresh updates monthly preferred.||It is a continuous process, the impact of social media can be fleeting or lasts for a day or two. Continuous input and updates are required.|
|8||Analysis||The results are easy to record and detail into a report with the help of publishing tools.||Results of like, share, who purchased etc. can be recorded and noted, but, it is hard to make a report.|
|9||Interdependence||Ranking and links are results of social activities like PR. Skills such as list building, outreach, and pitching are critical to SEO.||High ranking content drives the search traffic to social media sites. This approach increases the hit ratio of followers, comments, and shares.|
Ultimately, the success will depend on how well you can balance both the SEO and SMM. A perfect blend of SEO and Social Media can drive more business as opposed to using just one of the two.
Making sure that you have the correct balance of SEO and SMM requires a proper marketing plan that focuses on a specific audience or group of customers on specific social platforms. Streamlining your updates, blogs and focused keywords used in your website on a regular weekly basis will perpetuate the organic nature of SEO and SMM…
Also, while sharing the content within social networking communities, proper titles and headers matching your content should be used. Relevancy of the title to the content and the website you are posting to, will increase the opportunities to gain traction within search engines. Remember, the more frequent the updates to your social media pages, the more search engines will be attracted towards your website’s URLs, helping to increase your SEO overall.
If you are looking for a social media agency in Boston or local SEO services, Lore Digital Marketing can help you with all your digital marketing needs.