One of the main reasons that startups deal with failure in online marketing is due to the lack of a mobile-friendly business website. Businesses are now finding that they have to adapt to the growing amount of smartphone users by using mobile-friendly website designs. Let’s put it this way, mobile-friendly website design is now a must for all startups, and the right web design for small businesses is extremely important to succeed.
Let’s explore why mobile-friendly website design is the best approach for startups:
1. Increase Mobile Traffic
Mobile internet usage has grown exponentially in recent years, with more people than ever using the internet on their smartphones. Many surveys and statistics have proved that mobile visitors account for over 50% of your website’s views; mobile phones and tablets are the preferred tool for internet searches, rather than desktops. By creating a user and mobile-friendly website that is enjoyable for all visitors, you and your business will benefit greatly!
2. Higher Ranking in Google Search
As a startup, your online website is always competing with other companies for the best search engine results. Having a mobile-friendly website design will provide your business with high ranking results on Google, as the mobile friendliness is ranked as a large factor in search engine results.
“Make sure your site is ready for mobile-friendly Google search results” – Google
Following this advice will greatly increase your website’s chances of being discovered and viewed well by consumers on search engines such as Google.
3. Faster Loading Time
Is your website taking too long to load? Prepare to lose clients to fast working websites!
Studies show that more than 50% of online users will leave a website if it doesn’t load within 6 seconds; even if your website loads on time, but continues to perform slowly, the results would remain the same. Clientele would be forced to visit your competitor’s websites and use their services instead of your own. Not only is the original format of a website on a desktop important, but the mobile version must be as well. Without a mobile-friendly design for your website, your mobile visitors will deal with difficult layouts, slow navigation through your site, and ultimately choose to use a different site for their needs.
4. Lower Bounce Rate
The percentage of rejection that a website faces after visitors have viewed its pages is called a ‘bounce rate’. The lower your bounce rate on a website, the better, as this means your visitors are sticking around to read and view the site properly. With a proper business website and high functioning, responsive pages across all platforms including tablets and smartphones, you ensure your website visitors an engaging experience that will help to improve your websites ranking.
5. Enhance User Experience
Due to the fact that 50% of website visitors are on mobile devices, it even more important for not only startups but every business to have a high-functioning site on all platforms. Navigating a non-mobile-friendly website can be a frustrating experience for anyone, and when someone intends to use that website for a service and cannot, it becomes even more difficult. Whether facing difficulty zooming, clicking the wrong button, or anything else that may go wrong, with the wrong platform, no one will want to use a poor performing website.
A mobile-friendly business website design always changes its size and adjusts its layout to fit the device it is being viewed on. This makes it much easier for mobile visitors to navigate your business’ website and will encourage them to come back again. If you want to provide your customers with the best experience on your website, these are definitely the reasons to do so.
So, if you are looking for a mobile-friendly website design and more, Lore Digital of Boston, Massachusetts can help!
Lore Digital is a preferred and affordable web design company in Boston, Massachusetts. Our professional web design services will help you to achieve a modern and professional mobile-responsive website design at an affordable price.
Visit http://www.loredigital.com/blog/why-startups-in-boston-fail-to-utilize-digital-marketing-services/ to learn more!