Today, many digital marketing agencies commit to fill up your sales funnel with leads. There’s no doubt that many of them succeed in their commitment to bring leads for your business. However, have you ever given a second thought to how useful those leads are? If they’re not Marketing Qualified Leads (MQL) or Sales Qualified Leads (SQL), you could be doing better, especially for business-to-business (B2B) marketing. Leads are just opportunities, so you should always be looking for quality leads to increase your business.
A good digital marketing company will always focus on quality lead generation. Quality leads, most of the time, are what convert interest into clients. A digital advertising agency that sticks to tried and trusted methods will soon fall behind. Quality digital marketing services will think outside the box to find creative online marketing solutions.
The following approaches show how a good digital marketing agency generates quality B2B leads.
1. Bring in Social Traffic
Many businesses assume that social media marketing is the best approach for business-to-client (B2C) marketing. It works equally well for B2B businesses if utilized effectively. It’s important to understand that the main benefit of social media is to drive traffic to a website. Choosing the right audience on social media is crucial.
2. Don’t Forget Email Marketing
Many businesses also assume that email marketing is an outdated method of lead generation. In fact, this so-called outdated method proved to be one of the best sources of B2B lead generation. It makes targeting your desired audience much easier. As long as you’re able to engage the audience and make them take the action, email marketing campaign can be very effective indeed.
3. Market Your Content
Being a part of SEO strategy, writing an engaging and effective content is important. However, marketing that content effectively is more important. It’s possible to generate numerous B2B leads by attracting them with content relevant to their needs. Insightful articles, videos, ebooks, and even whitepapers prove valuable to B2B leads.
4. Personalized Engagement
The best digital marketing solutions create content that gathers reactions in the form of comments, and then uses those comments to engage with potential leads directly. Engagement can create conversations, which increases the likelihood of sales conversions. Resources like social media and blogs work well for personalizing user engagement.
At Lore Digital – a preferred digital marketing company in Boston – we believe that lead generation should not be strictly divided into categories like B2B and B2C. Lead generation should simply be about generating high-quality leads. There’s no reason these methods can’t be involved in B2B lead generation, but it takes the best digital marketing agency to see it.
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