Today, approximately 83% of the people shopping online do so use a mobile search engine. It is for this reason that Google is focusing on providing the best user experience for mobile-friendly websites. Google is continuously enhancing and introducing new technology to improve the quality for mobile users.
Responsive website design and SEO work hand in hand. SEO to bring visitors to the web page and responsive websites provide users with the best possible website experience.
Let’s look at how responsive website design benefits from SEO:
1. What is Responsive Website Design (RWD)
Responsive website design provides the optimal viewing experience for website users. That is to say; responsive websites are user-friendly websites for multiple devices. In other words, a website designed in such a way that a user can easily access it on various devices, for example, a: desktop, laptop, mobile or tablet. The website will respond accordingly to the size of the screen on a device.
2. Why have a Responsive Website
Today, about 83% of smartphone users go online to purchase a product or service. As the number of searches on mobile devices is increasing rapidly; it has become vital for businesses to create a website that responds to the screen size of a device used and functions well across multiple devices.
3. SEO Benefits of RWD
A responsive website is easy for search engines to “crawl” and index the content. Google now considers responsive web design an important factor and as such it is highly recommended that all websites be responsive.
• Faster Load Time
The time it takes to load a page impacts the user experience. Responsive websites load very quickly – in just 1or 2 seconds, as they do not require any query redirects. The result is that responsive websites handle their audiences faster.
• Decreased Bounce Rate
The page elements, including content automatically scaling to take into account the size of the screen. This scaling makes websites responsive and therefore user-friendly and efficient for smartphone users. This method improves search engine visibility which in turn helps reduce the bounce rate.
• Lower Chances of Duplicate Content
Even if there are mobile and desktop versions of a website, they are still both stand alone websites and won’t be hit by Panda. This way eliminates the problem of creating unique content for both a mobile and desktop website because, for Google they are entirely separate entities.
• Improve mobile search rankings
Searches done on mobile devices will soon outnumber the searches done on desktop devices. Because of this Google has already started favoring sites which optimized for mobile devices. Responsive websites will help you to rank better for a mobile search and will attract more relevant traffic to your website.
• Social Share Growth
Social media is one of the most important and powerful compelling platforms to increase website traffic and generate leads for your business. Responsive websites are considered the best solution to increase social media referrals.
• Cost Effective
Responsive websites work for multiple devices. All one needs to do is develop the website so it is easy to navigate, has easy to read content, contains images and will reconfigure its format dependent on the device that is displaying the website. It requires less time, resources and effort to create and develop a responsive website with multiple pages suitable for all devices, than to build various websites suitable for each device. In short, it is more cost effective to build responsive websites.
Are you in search of a good website design company? One that will design a responsive website that will benefit from SEO? LORE Digital is a digital marketing company, that creates responsive websites which are both user and search engine friendly. With their SEO expertise, they ensure that each website delivers relevant leads for that business.